CinnaGen Co. was founded in 1994 with the goal of manufacturing hi-tech products in biotechnology and related fields. Since its start of operation with 4 scientists, CinnaGen has grown to become the biggest bio-pharmaceutical manufacturer and biotech exporter in the region. The concept was to be active in researching and developing new potent biotech-based products to cover regional markets. Enzymes, molecular biology reagents, and PCR kits were the first products and then CinnaGen used its proprietary set of technologies to endow monoclonal antibodies for blood group typing. The next important step for CinnaGen was to enter the therapeutic recombinant proteins and monoclonal antibodies area.
Sefidgooy has been in charge of the company’s advertising.
In this advertisement, the umbrella is the symbol of the ordering company and its color is orange. The story is about a woman who goes to a very beautiful place for fun and excursions. But during climate change, black clouds appear. The rain, which is a symbol of evil in this video, falls from the sky and the woman opens an orange umbrella on her head to confront the symbol of the company. The use of the orange umbrella element is to express the supportive feature of the ordering company.
The director has used the chroma key to carry out this project. The actress has acted in front of a chroma key screen and the visual effects have been applied to it by Sefidgooy. The first challenge for the project was to find the right background for climate change. Also, we could not use a photo for the background because we needed to move the flowers and plants. So part of the documentary, which was taken from the US National Park, was selected and placed in the background. Climate change was also implemented using changes in image color as well as the addition of storm elements and rain clouds. Finally, the visual effects of the Orange Umbrella project were completed within a week.